Have you ever seen an oufit that was so outrageous that you said to yourself, "Where did she get that, it is so hot"? According to designer Mary Kae Ash, "While clothes may not make the woman, they certainly have a strong effect on her self confidence- which I believe, does make the woman". Specifically, Kae is referring to the cycle of hip, which in our society is defined by how you look. So, in order to be hip, you must look hip. This not only has to do with the appearance of your clothes, but the labels that you have on your back. As hip is always changing, it is a constant battle to wear the hottest, newest fashions first.

Fashion is not only for the trendsetters and people who love fashion, but every person that dresses themselves chooses their clothing for a reason. Choice of clothing says a lot about a person and the influences of our society and time period. As periods change, fashion and hip are constantly changing. New clothing lines and styles are produced, while old ones are pushed to the sale rack. The media and designers are also continuously vying for attention to bombard the mainstream with their styles and fashions. Thus, the cycle of what is hip is defined by our society and the role the media plays in it at that time period.